promo


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How to Write a Simple yet Powerful Elevator Pitch, Logline, Promo, or Blurb that helps Catch the Attention of your Audience (with 5 Simple Examples)

I’ve been thinking about marketing and how it intersects with writing scripts lately and thought this might be worth sharing. Here’s a strategy I use to create “the logline or blurb” that goes with my stories (also known as the elevator pitch, logline, or promo). The aim of the blurb is, of course, to try […]

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