marketing


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Understanding What an Audience Wants

Publishers have a lot of information about what their readership is looking for.  This information is used by publishing companies, Hollywood studios, and just about anyone who is in the business of delivering entertainment to consumers.  For this reason alone, it is important for writers to have a basic idea about what audiences look for. […]

The Mysterious Audience-Growing Power of Transcripts

TRANSCRIPTS A Little-Known Secret of Podcast Marketing Success that Audio Dramatists could easily be Implementing (but Rarely Do). NB: Actually, in the twelve months since I wrote this article, the number of audio dramas providing transcripts to accompany their shows has increased dramatically – a great thing in my view. WHY PROVIDE TRANSCRIPTS? Back before […]

Crafting Compelling Titles

The Importance of Compelling Titles I’m thinking about marketing again, this time specifically about the importance of well-chosen titles. How Consumers Choose Have you thought about how we decide on the audio dramas that we are going to listen to? I’ve got no hard data on this, but I’m willing to bet most of us […]

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